Are you Swim Ready?
Royal Life Saving New South Wales launches Swim Ready initiative to keep Australians safe while swimming
Australians aged 45 years and over are being encouraged to consult their doctor before enjoying the health benefits of swimming to prevent drowning deaths involving people with pre-existing conditions.
Royal Life Saving New South Wales (NSW) together with the NSW Government has launched a Swim Ready initiative to educate and raise awareness among people aged over 45 years about the link between the use of medication and an increased risk of drowning.
Over the past 17 years, 843 people aged 45 years and over lost their lives to drowning in NSW. Of these, 55% involved people with pre-existing conditions such as heart disease, diabetes, mental health and dementia.
All medication has possible side effects that can have an impact on exercise. This can put people at higher risk of drowning when participating in aquatic activities. For example, dizziness, fainting, chest pain, headaches, confusion, blurred vision and muscle pain, can all affect a person’s capacity to stay safe in water.
Drowning data from 2008/09 to 2017/18 suggests that, for unintentional fatal drownings in older people, an estimated 36% were taking some form of medication or drug. Of these, 65% of drownings involved multiple drugs.
“More and more Australians are enjoying the health benefits of swimming later in life. Our Swim Ready initiative highlights our commitment to encouraging active lifestyles while ensuring everyone stays safe while they are in the water.” Michael Ilinsky, Chief Executive Officer, Royal Life Saving NSW.
Office of Sport Acting chief executive officer Karen Jones said swimming was a fantastic activity for people of all ages but insisted everyone is Swim Ready.
“I encourage everyone to swim in a safe and responsible manner, and enjoy the health benefits that it brings,” Ms Jones said. “Swimming should be done in consideration of any pre-existing health conditions that can create a drowning risk.”
As people age, changes occur in the way their bodies process medications, and the benefit/risk profile of a medication can change.
Chronic medical conditions are more common in ageing populations which means older people are more likely to be prescribed several medications. Multiple drug interactions can be complex and can increase the incidence of side effects in older individuals, which can increase the risk of drowning in this group.
Be Swim Ready
Before you jump in:
- Chat to your doctor about your health
- Consider the effects of any medication you are taking
- And remember it’s safer to swim in a supervised area
When it comes to safety, socialising and support there’s no better plan than swimming at your local Aquatic Centre.
Are your customers Swim Ready?
Royal Life Saving NSW together with the NSW Government have developed a range of resources to support the SWIM READY messaging.
Working together to make everyone safe around water
As a Royal Life Saving Partner we value Aquatic Centres promoting our Swim Ready message and working together to make everyone safe around water.
We have a range of marketing resources available to industry to promote across your own communication channels and to display in your facility. This includes: Video Content, Social Media, Web Content and Aquatic Centre Displays.
Digital Resource Kit
Download resources to raise awareness - click the images to open in a new tab
- Download and use the marketing resources below to promote the important Swim Ready message.
- Order additional marketing resources to display in your facility and local community. Please contact Julia Horton, Health Promotions Coordinator, Royal Life Saving NSW on (02) 9634 3700 or Email: JuliaHorton@royalnsw.com.au.
- Tag #SwimReady and @RoyalLifeSaving in social media post.
- Alter or change the Swim Ready or Royal Life Saving logos.
- Change, move or resize the design, text, images or logos.
- Add text or images.
- Add logos of your local sponsors as this may conflict with our supporters or portray your sponsors as sponsors of Swim Ready or Royal Life Saving.
- Use our resources to promote other programs that are not Swim Ready or an initiative of Royal Life Saving.
Social media can be a powerful marketing and engagement tool so we’ve created some social media images and related text that you can use on
your facility’s Facebook, Instagram and Twitter channels.
Social Media Text - suggestions pasted below:
Are You SWIM READY?
Before you jump in:
Chat to your doctor about your health
Consider the effects of any medication you are taking
Consider bringing along a swim buddy. It’s safer and social.
Check out your local Aquatic Centre. When it comes to safety, socialising and support there’s no better place
And remember it’s safer to swim in a supervised area
Social Media Tiles - low resolution (800x800) - Download all here
Social Media tiles - high resolution (2000x2000) - Download all here
Social Media tiles - widescreen (1920x1080) - Download all here
Share with us!
Please be sure to tag #SwimReady and @RoyalLifeSaving in your Facebook, Twitter or Instagram posts, so we can share your great stories and photos on our social media channels too.
Plus, if you haven’t liked us yet then jump on board so you can share our posts too!
Facebook - facebook.com/RoyalLifeSaving
Twitter - twitter.com/royallifesaving
YouTube - youtube.com/RoyalLifeSavingAust
Instagram - instagram.com/royallifesaving/
TV Graphics suitable for display (1920x1080) - Download all here
Printed Resources including Aquatic Centre Displays
If you have any questions or would like assistance with implementation at your Aquatic Centre please contact the Health Promotions Coordinator, Royal Life Saving NSW on (02) 9634 3700 or Email: email@example.com