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492 Men Have Drowned Whilst Drunk. Don't Let Your Mates Drink and Drown.

New data from Royal Life Saving Society – Australia reveals that 2,760 men lost their lives due to drowning in the past 15 years, between 1 July 2003 and 30 June 2018.

Of those deaths, 18% are known to have had a contributory level of alcohol in their system. This figure has the potential to be higher, given that the blood alcohol content was unknown in a further 42% of cases.

The combination of warmer weather and celebrations around water can be deadly, with January recording the highest number of alcohol related drowning deaths.

In the lead up to the Australia Day long weekend, Royal Life Saving Society - Australia with support of the Federal Government, is launching the ‘Don’t Let Your Mates Drink and Drown’ campaign, to remind men of the serious issue surrounding alcohol consumption near water.

Royal Life Saving Society – Australia - CEO, Justin Scarr, says “We are deeply concerned about the high level of intoxication of men when in and around waterways. A culture of risk-taking behaviour by men around water can be dangerous, and when combined with alcohol, can be fatal.”

Alcohol increases the risk of drowning by impairing judgement, reducing coordination, and delaying reaction time. The average blood alcohol concentration of males who drowned with a positive reading of alcohol in their system was almost three times the legal driving limit. The highest blood alcohol concentration recorded was ten times the legal driving limit at 0.523.

Mr Scarr continues, “Alarmingly, the males who are drowning under the influence of alcohol aren’t just having a drink or two, they’re significantly inebriated. Alcohol increases the risk of drowning by impairing judgement, reducing coordination, and delaying reaction time.”

Of the activities resulting in drowning deaths while under the influence of alcohol, 41% were as a result of jumping in, and 32% were due to accidental falls into water.

Rivers, creeks, and streams were the leading location for drink drowning, accounting for 28% of all male drowning deaths with a contributory blood alcohol level.

Most men who were drunk when they drowned were with someone at the time. Royal Life Saving -Australia are urging men not to just stand by, but to call their mates out when they’re being reckless around water.

Mr Scarr advises, “Leave the booze until safely away from the water, look out for your mates and pull them into line if they’re under the influence and thinking about doing something reckless near water such as swimming or boating. You will literally save their life.”

Royal Life Saving recommends the following safety tips to keep your mates safe around waterways:

  1. Avoid entering the water after drinking alcohol.
  2. Know your limits.
  3. Never swim alone.
  4. Learn how to resuscitate.

Learn more at www.royallifesaving.com.au/lookoutforyourmates

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Supporting Campaign Assets Available:

The following assets are available upon request or for download:

  • B-Roll Media Vision
  • ‘Don’t let your mates drink and drown’ TVC
  • Radio Ad
  • Imagery