9/12/2020
Royal Life Saving Make the Right Call 2020
Royal Life Saving's Make the Right Call Campaign for 2020/2021, aimed specifically at educating men on the risks of drowning, was launched on 9th December 2020.
Make the Right Call, now in its second year, follows on from previous campaigns, including Respect the River and Don't Let Your Mates Drink and Drown, all of which highlighted the dangers of risk-taking behaviour around aquatic environments.
Men taking risks and overestimating their abilities continues to be our greatest challenge in drowning prevention, with males continuing to account for over 80% of drowning deaths in Australia. Recent data shows that men aged 25 to 44 years are especially prone to drowning; in the 2019/2020, over 90% of those who drowned in this age group were males.
Make the Right Call highlights a common sense approach to educate men on the risks and the consequences of their actions when recreating in, on and around the water. It advocates simple safety tips to prevent drowning by urging men to look out for your mates while holidaying, camping and boating on rivers and lakes.
In particular, the campaign asks men to know their limitations and focuses on three key messages:
- Avoid alcohol around water
- Wear a lifejacket when boating or using watercraft
- Avoid swimming or recreating alone
Find out more about the drowning risks in young males.
