A water-loving nation free from drowning.
OUR VISION

Over the past century our vision has remained the same, and we have always sought to reduce drowning, to increase physical activity, especially in and around the water, and to contribute to the creation of more resilient communities, Australian wide.

To lead efforts to reduce drowning and increase swimming, water safety and lifesaving skills.
OUR PURPOSE

Leadership, Collaboration and Integrity
Humanitarianism/Social Entrepreneurship
Quality and Innovation
Diversity, Equality and Respect

OUR VALUES
Our Strategic Framework
Delivered with a commitment to data, to advocacy and to action. This is our leadership formula, though we don’t use the term ‘leadership’ lightly. Our leadership places the issue in focus, makes every effort to collaborate with openness, and recognises that solutions to big issues are best built with others.

Drowning prevention leadership
Research, policy and advocacy
Community awareness and action
Swimming, lifesaving, water safety pathway
Drowning prevention leadership abroad
Safe aquatic locations
Organisational cohesion and growth
People and culture

OUR EIGHT PRIORITY AREAS
Commitment to the Australian Community
The strategic framework is a team effort. It represents the collective effort of our Members, Board, Staff, volunteers and partners.