MEDIA RELEASE: Royal Life Saving urges men to Make the Right Call this Easter

MEDIA RELEASE

31st March 2021

Make the Right Call

In the lead up to the Easter long weekend our message to men is Make the Right Call and look out for each other while holidaying, camping and boating on our waterways. Have fun but stay safe. Swim sober, wear a lifejacket and don’t go alone. Know your limitations and don’t take risks. Don’t be a statistic.

Boating and fishing continue to be popular recreational activities, however, latest drowning figures show that over the past ten years, 410 people have lost their lives while boating or fishing. Royal Life Saving is urging boaters and fishers to Make the Right Call when it comes to safety.

Justin Scarr, CEO at Royal Life Saving says “the Easter long weekend is typically a popular time for people to head out on their boat or to their favourite fishing spot, but it’s not a time to be complacent when it comes to safety. While many Aussies have spent a lifetime around the water and no doubt have their own safety tips and tricks, it is important to remember that serious injuries can happen in the water, sometimes when you least expect it!”

Men are particularly at risk of drowning, and on average they account for 80% of drowning deaths across Australia each year. Royal Life Saving research shows that 2188 males drowned in Australia between 1 July 2010 and 30 June 2020, accounting for 79% of total drowning deaths during this period, with men aged 25 to 44 being at greatest risk of drowning.

Royal Life Saving’s CEO, Justin Scarr, said “Men taking risks and overestimating their abilities continues to be our greatest challenge. Males are over-represented in drowning statistics, especially men aged 25 to 44 years; in the past year, over 90% of those who drowned in this age group were males. Drowning is preventable, our research shows that too many lives continue to be lost to drowning each year. The tragic and unnecessary loss of life has far reaching impacts on families and loved ones, which is heartbreaking.”

Alcohol consumption has been found to be a significant contributor to drowning, with almost one in five (19%) cases of fatal drowning among men aged 25 to 44 involving a blood alcohol content of 0.05% or more. The findings show that most people who had consumed alcohol did not intend to be in the water and drowned following an unintentional fall into water.

In the past 10 years, most drowning deaths in men aged 25 to 44 years occurred at unpatrolled inland waterways such as rivers and creeks, accounting for 31% of deaths, more than any other location. The two most common activities being undertaken immediately prior to drowning were swimming and recreating (26%) and boating (17%).

Mr Scarr says “Alcohol consumption in, on and around waterways increases risk-taking behaviour, reduces coordination, and impairs judgement, and too many Australian men are drowning as a result. Our work at Royal Life Saving is about lives not numbers. And lives matter, especially to the people we love. None of us is invincible”.

Notes to the editor

Royal Life Saving’s ‘Make the Right Call’ campaign highlights a common-sense approach and advocates simple safety tips to prevent drowning:

  • Avoid alcohol around water
  • Wear a lifejacket when boating, kayaking or canoeing
  • Avoid swimming or recreating alone

Royal Life Saving Society – Australia’s research, education and advocacy work in drowning prevention and water safety is supported by the Australian Government.

For more information about the Make the Right Call campaign click here.

For media enquiries, please contact Media Key on 0409 420 112 or 03 9769 6488.

News Date: 31 March 2021