Digital Resource Kit as at 12 June 2025
Please Do
- Download and use the marketing resources below to promote World Drowning Prevention Day
- Tag #DrowningPrevention #WorldDrowningPreventionDay and @RoyalLifeSaving in social media posts.
Please Don’t
- Alter or change the World Drowning Prevention Day or Royal Life Saving logos.
- Change, move or resize the design, text, images or logos.
- Add text or images.
Website and Social Media Text - suggested below:
Copy Option 1
World Drowning Prevention Day 2025 – Anyone can drown, no one should
In April 2021, the United Nations declared 25 July as World Drowning Prevention Day, recognising drowning as a serious but preventable public health issue.
Every year, over 300,000 people worldwide lose their lives to drowning – including hundreds of families across Australia. Most drowning deaths occur in low and middle-income countries, but no community is immune. Children and young people are most at risk.
This World Drowning Prevention Day, we’re proud to stand with Royal Life Saving Australia and communities around the world to raise awareness and take simple steps that save lives.
Here’s how you can take action:
- Enrol in swimming lessons
- Supervise children at all times around water
- Check your pool fence and gate
- Avoid alcohol and drugs around water
- Wear a lifejacket when on the water
- Know the conditions
- Learn CPR
- Train to become a swim teacher or pool lifeguard
Every small step we take can help save lives.
Learn more and get involved: https://www.royallifesaving.com.au/World-Drowning-Prevention-Day
Copy Option Two
World Drowning Prevention Day 2025 – Anyone can drown, no one should
Drowning claims more than 300,000 lives globally each year, including hundreds here in Australia. It’s a leading cause of death among children and young people – and yet, drowning is preventable.
Recognising the urgent need for action, the United Nations established World Drowning Prevention Day in 2021. Every year on 25 July, communities around the world unite to remember lives lost, raise awareness, and take steps to prevent future tragedies.
This World Drowning Prevention Day, [insert facility/organisation name] is proud to support Royal Life Saving Australia and global efforts to end drowning.
Here’s how you can take action:
- Enrol in swimming lessons
- Supervise children at all times around water
- Check your pool fence and gate
- Avoid alcohol and drugs around water
- Wear a lifejacket when on the water
- Know the conditions
- Learn CPR
- Train to become a swim teacher or pool lifeguard
Every small step we take can help save lives.
Learn more and get involved: https://www.royallifesaving.com.au/World-Drowning-Prevention-Day
Copy Option 3
World Drowning Prevention Day 2025 – Anyone can drown, no one should
Drowning is an issue that affects every nation of the world. Globally, more than 300,000 people lose their lives to drowning every year. Drowning predominately impacts children and young people, with more than nine in 10 deaths occurring in low and middle-income countries, highlighting that vulnerable communities are most at risk.
In Australia, hundreds of families lose loved ones to drowning every year.
Today, Friday 25th July on World Drowning Prevention Day, join Royal Life Saving Australia and (Insert facility name) to take action to prevent drowning:
- Enrol in swimming lessons
- Supervise children
- Check pool fence and gate
- Avoid alcohol and drugs around water
- Wear a lifejacket
- Know the conditions
- Become a pool lifeguard
- Learn CPR
- Become a swim teacher
Every small step we individually take can help save lives.
For further details on how you can be part of World Drowning Prevention Day visit:
https://www.royallifesaving.com.au/World-Drowning-Prevention-Day
Promotional Packs for Aquatic Facilities
Price - $145 includes shipping
Support World Drowning Prevention Day by activating your venue with a ready-to-go promotional pack.
Designed for aquatic centres, each pack contains custom materials to raise awareness, engage the community, and contribute to the global call to action to end drowning.
Packs need to be ordered by no later than Friday 27 June 2025. Limited Quantity Available. Packs will be dispatched from 1 July 2025.
PACK CONTENTS
Packs are designed to support whole-of-venue engagement with visitors, families, and the local community. Limited quantity available.
1 x A4 Implementation Letter/Guide and 1 x A4 Front Desk Tent Card
30 x A4 Posters (3 Styles / 10 of each)
10 metres of Bunting
1 Pack – 40 Cupcake Toppers
Purchase Promotional Packs Here
Downloadable Resources include:
World Drowning Prevention Day - Visual Device
A4 Posters
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Digital Displays
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Event Bunting
Download Bunting Template here
Social Media
Social Media Tiles
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Facebook Tiles
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Customising Content
We appreciate this is a sample of social media resources that can be used to promote World Drowning Prevention Day. Please reach out to us directly by email (msharp@rlssa.org.au) if you would like a hand to customise local resources.
