Keep Watch

Keep Watch aims to prevent drowning deaths of children under five years of age in all aquatic locations

Keep WatchFor over 20 years Keep Watch has been educating Australian parents and carers on how to keep their children safe when in, on or around the water.

Drowning is one of the leading causes of death in children 0–4 years of age. Between 1 July 2002 and 30 June 2016, 430 children under the age of five drowned in Australian waterways.

The Keep Watch program has four key drowning prevention Actions. These should not be used individually but together to maximise child safety – if one line of defence fails, the other prevention measures will be actively working to prevent your child from drowning.

The four key Actions are:


Last summer, 14 children under five years of age lost their lives in entirely preventable backyard pool-drowning incidents.

To put a stop to the needless loss of life through backyard pool drowning, Matt Preston and Royal Life Saving have launched World’s Most Costly, a campaign to remind parents to keep watch no matter.

Preston’s World’s Most Costly video highlights how everyday distractions such as checking the oven, answering the doorbell, taking a phone call or simply going to the bathroom, can result in irreversible tragedies. It urges parents and carers to Keep Watch and actively supervise their kids when at home.

“As a parent, it is frightening to hear how many swimming pool fatalities and near deaths are as a result of just a short lapse in supervision. We all need to be reminded to keep watch, no matter what. The cost of even the most innocent distraction can simply be too great,” Matt Preston.

83 children died in private swimming pools between 2002-2015, with children under five years old most at risk of drowning death and injury. In 59% of cases, supervision was completely absent, and in six per cent of cases, older siblings were left to supervise younger children.

Keep Watch has widespread community and industry support.
Keep Watch is proudly supported by Protector Aluminium.